b l o g

building a culture for a lifestyle


The internet is a jungle. Knowing who to trust isn’t easy.

Everything I love goes into creating this space I call iridaeza. 2020 was crazy, unexpected and weird, but being home all year showed me that I want to be clear about creating exactly what I want in this world; to make sure I’m listening to my intuition and trusting the moves I feel called to make.

Iridaeza means to lean into your passions // to feel passionate about your life. We represent this by supporting small business, women-owned, natural + ethical products. We’re creating a culture around a mindful and cbd-infused lifestyle, and we’re not just in this for us- we’re in it for you. I’ve done the work sourcing these items so you can shop with confidence, knowing you’re creating the life you love.

Soak in your surroundings, connect with and support the communities that are important to you. Feel empowered by the things you choose to invest in. Love the life you live with as much gratitude and peace as possible.

With gratitude, Founder, Emma Fuglsby💛

womxn… should I use this word?

Gender and sexual orientation are something we each experience and interpret for ourselves. Each of us recognizes what we feel inside, embraces what we can, tries to change limiting beliefs, and goes out into the world expressing what we discover. And so each descriptive word associated with the terms of “who we are” is limiting and oh-so-personal. Like with feelings, words can only describe a small part of our actual experience.

Last year I starting writing the word womxn based on my desire to be inclusive of those who identify as and embrace femininity on a more substantial level than masculinity. As I sat down to do the research on this word, I read through hundreds of comments on IG posts and combed through online articles. I saw a stark contrast of both offense and inclusion, and all other emotions in between. Before my research, I felt strongly about no longer writing the words woman and women. It’s important to me to speak with inclusion coming through the words I write and, honestly, they seem naive. I spent a solid amount of time being troubled by whether or not I should use this word, womxn, but what I ultimately realized is that my intentional efforts to show up in the world the way I want to- supporting peoples and brands that align with my views- is where my focus should be. I want, and will continue to have confusing and challenging conversations about the ever changing world I live in and desire to be a part of.

Below are three sources I have to thank for expanding my willingness to remain engaged while being in confusion, and that have helped me continue to learn and expand alongside all peoples. I want to work with folx (another controversial spelling for multiple reasons) who identify as feminine/femme/women etc. because that’s where I’m pulled to do my work. Knowing the correct language isn’t always clear, it may never be, and that’s okay.

GirlBoss | Well+Good | ThemsHealth

you’re welcome, 2020

Many of you are mad at 2020, but many of you have much to be grateful for, and are happy to do the work in finding and spreading that gratitude. Wherever you are, I’m sure it’s a spectrum of feels.

“You’re welcome, 2020” means a few different things to me.

1) I like to think of 2020 saying thank you to me for making it through its twists and turns. This feels like an opportunity for me to forgive anything I might be angry with or scared of, even if I can’t exactly pinpoint what those things are.

2) An actual welcoming of it into my life; of integrating its twists and turns. Even though “the new year” is just a continuation of days, just like every year, month, week, it feels like a real moment of separation and moving forward.

Have you given yourself time to reflect? Have you allowed yourself real honesty with your thoughts? Have you been able to look with different perspective on what you feel strongly about? Can you hold in your heart what you went through last year with ease and clarity?

Asking questions is the most potent interaction you can create with yourself. Questions invite curiosity and reflection. They allow us the opportunity to interact with our thoughts in expansive ways. They plead with our ego to loosen the grip of identity.


However, what you think becomes reality. What we choose to sit with, cultivate, and ruminate on will become how we interact with ourselves and the communities we frequent.


However, choose carefully what you do believe and repeat, because it has power to shape your relationships, including the relationship you keep and nurture with yourself.

You’re welcome, 2020. You’re welcome in response to your thanks, and you’re welcome to be a part of my life- a part of my life filled with questions, reflections, and awareness for the details of my life and the world at large. You left me finding solace in the depths of myself.

✨Happy New Year y’all. With all my heart, I hope you and your family are well✨


the new age of cannabis

“You can be successful and still smoke weed.”

Welcome to the age of the thoughtful, successful stoner. Women are taking the reins in the cannabis industry (even if it may not feel that way all the time). We’re shaping the way we want this female plant medicine to look and feel when others approach the possibility of its use. With funding for research becoming more available, because legalization and decriminalization are becoming more prevalent, we’re learning so much about its benefits for everything from our emotional to our physical ailments.

There’s alot of talk about the endocannabinoid system, along with CBDs. These are the things that interact to give us the most health benefits. THC is the psychoactive compound that gives us the euphoric “high” we associate with “being stoned”, and it does have its own value for our health, but CBDs interacting with the endocannabinoid system, a system found throughout our bodies especially in the gut and the brain, provide profound results for overall health- without that feeling of being stoned.

I’ve been in the industry for about 10 years but with all the new research coming out, I definitely don’t know it all. Below are a few links to woman owned companies who you can continue to learn from and be inspired by.


NORML Women’s Alliance

Mary and Main

xo, Emma